We’ve all heard such terms as: career consultant, life coach, mentor, academic advisor, etc. who may assume similar roles in assisting individuals who are choosing an academic major, planning their career trajectory, considering entrepreneurship, launching their own business, researching job openings, tackling the job application process,  assessing their competition for that dream job,  navigating successfully through a job interview, etc. It would seem that these decisions must be either/or which can severely limit an individual’s choices. While this assumption appears to be accurate, Dr. Mary Ann Markey has developed a unique model in which she encourages each of her clients to create their own niche both professionally and personally. It is no longer necessary to choose between options but it had become possible to combine those seemingly unrelated options into the client’s desired outcome.